Um…?

I’m like… 95% sure that I don’t know what Hello! Project is anymore.  I thought I was a very well-studied expert on the idol group, but then two consecutive PVs came out, one Buono!’s MY BOY, and the second, Morning Musume’s Shouganai Yumeoibito (shown above).  The thing is, they’re both good.  Like, not Hello! Project-good (see: MADAYADE, Tokkaiko Junjou), but good as in… real-world standards.  That’s not to say they’d setle somewhere outside of Asia, but as far as Asian PVs go, this is like… as good of PVs I’ve seen in Hello! Project since… ever.

So, once again, I’m wondering where the good ol’ H!P of crap PVs, lame songs, no advertizing, and no purpose went.  International popularity probably changed that.

Damn America.

Well, damn.

That was not only the best Buono! song and PV ever, but also one of the damn best PVs that Hello! Project has released… in years.  We’ll leave it at that.  And no, there really isn’t room for argument here.