I’m like… 95% sure that I don’t know what Hello! Project is anymore. I thought I was a very well-studied expert on the idol group, but then two consecutive PVs came out, one Buono!’s MY BOY, and the second, Morning Musume’s Shouganai Yumeoibito (shown above). The thing is, they’re both good. Like, not Hello! Project-good (see: MADAYADE, Tokkaiko Junjou), but good as in… real-world standards. That’s not to say they’d setle somewhere outside of Asia, but as far as Asian PVs go, this is like… as good of PVs I’ve seen in Hello! Project since… ever.
So, once again, I’m wondering where the good ol’ H!P of crap PVs, lame songs, no advertizing, and no purpose went. International popularity probably changed that.