Earlier today, °C-ute released the music video (anyone else notice they stopped calling them promotional videos?) for one of the double a-side’s to their new single, “Kanashiki Amefuri.” Based on their fixation with ballads as a-sides in this group within the last year or two, I was fully expecting another one with this song because a) the title, and b) the other a-side, “Adam to Eve no Dilemma”, is a face-pasted dance song, so I expected them to counter that with a ballad. Alas! It’s not! It’s another dance track! I’d say the chorus is a bit more docile than its’ title buddy, but a little variety is good.
Another reason I expected to not like this video was that the opening setting was the set of a photoshoot with a plain white background and blah. And generally, these mean extremely boring videos in Hello! Project. But again, what a pleasant surprise! I have very few complaints about the song and music video! Read the rest of this entry »