All the other large girl groups that are SNSD’s competition (After School, Rainbow) are making subgroups to saturate the market. This way, instead of trying to coordinate 9 different schedules to one comeback, the companies can just pick three of them and save themselves tons of effort. And since everyone else is doing it, so is SNSD!
Unlike Orange Caramel and it’s doppelganger Rainbow Pixie, however, SNSD broke away from the cutesy/magic sound (kind of) and decided to put their vocal powerhouses together for a unique concept. Taeyeon, Tiffany, and Seohyun are the members of SNSD’s very first subunit. They just released their first music video, “Twinkle!” If you haven’t seen it yet, check it out under the cut! Read the rest of this entry »